Font
Altarossa is a rounded sans serif font for beauty brands, fashion packaging and lookbook covers. Classic shapes with soft corners.
Free for one person: personal and commercial use, client work included. A studio or team using it in its own work buys the full family. No resale or redistribution of the file. Read the license.
Price and license are on the marketplace.
North & Co
Coffee roasters and a corner cafe in the old print house.
We roast twice a week and sell the beans the same day. Come in for a flat white, take home a bag, or ask us about coffee for your office.
48 Harbor Road. Open Monday to Saturday, 7:30 am to 6 pm. Beans roasted on Tuesdays and Fridays.
free sample
The family is sold as a whole, not style by style.
Tip The corners are softened, not fully round, so the letters stay crisp on small print like product tags.
The Altarossa font pairs classic sans shapes with softened corners, so it looks friendly without turning childish. Use it for cosmetic packaging, a skincare logo, a fashion lookbook cover or a magazine headline. Light weights suit labels and captions; heavy ones suit a short brand name.
Altarossa suits layouts where a photo does the talking: set one word large over a portrait or a flower close-up and let the picture carry the rest.
The ten weights run Thin, UltraLight, Light, Regular, Medium, SemiBold, Bold, ExtraBold, Black and Heavy. Put a brand name in Bold and its tagline in Thin in the same line, and the two get their own levels without a second font. Thin is the elegant choice for a large title; Regular and Medium are for paragraph text, and one specimen sheet shows two columns of it so you can judge the rhythm before you buy.
A beauty or fashion job is made of many small pieces: a logo, a box front, a tag, a caption, a printed catalog. Use Heavy for the product name, Light for the ingredient line, and keep all caps for short lines only.
For a signature-style line on a label, pair it with Alterscript; when a layout needs a wider cut, AlterGlam is the sibling in the same calm mood.
Picked by tags: branding, sans, editorial, rounded, packaging.
