Font
Alterhard is a condensed font for film posters, event flyers and headlines with a lot of words in a narrow column.
Free for one person: personal and commercial use, client work included. A studio or team using it in its own work buys the full family. No resale or redistribution of the file. Read the license.
Price and license are on the marketplace.
Tonight at nine
The Starlight reopens with a double feature and popcorn for the front row.
Doors open at eight. Tickets are on sale at the box office and online. The bar serves cola, root beer and hot dogs until the second film starts.
Starlight Cinema, 12 Main Street. Matinees on Sundays at two. No refunds after the lights go down.
free sample
The family is sold as a whole, not style by style.
Tip Set long titles in capitals: the narrow letters fit on one line where a regular sans would need two.
The Alterhard font has the formal, narrow build of early twentieth-century poster lettering, redrawn for modern layouts. Use it for a movie or concert poster, a boxing-night flyer, a magazine headline or a motorsport brand. Mix thin and heavy weights in one block of capitals for a dense poster look.
The nine weights run Thin, ExtraLight, Light, Regular, Medium, DemiBold, SemiBold, Bold and Black. In the specimens, “Engine start” sets the thin weight above the black one, and a red wall of capitals alternates thin and heavy lines.
Two moods show the range. The dramatic one is big capitals over a close-up photo of a tail light or an engine, with a thin line for the studio name. The quiet one is a bold headline over a short paragraph. The mood changes with the weight, not with the typeface.
For film and event work, set the title in Black capitals, the date in Medium and the credits in Light. For a magazine, use Bold for the headline and Regular for the intro. A sheet in the specimens sets paragraphs in several sizes in red on dark, a quick way to see how small the type can go before the narrow letters get tight.
For the small print under a narrow headline, set the text in Altertypo, which is calm enough to sit next to Alterhard’s tall capitals.
Picked by tags: headline, poster, condensed, sans, cinema, editorial.
